Maurizio Fionda is CEO and Founder of Diennea MagNews (one of the major Italian companies of Digital Direct Marketing) and Purecortex (a company that deals with development consultancy and strategic management of companies). Among its main clients include: Alessi, ANDI, Pope John XXIII Community Association, ATM Milan, Banzai, Bartolini, BMW, Bologna Fiere, Canon Italy, Cofidis, Dolce & Gabbana, Ducati, Enel, Findomestic Floornature, Fornarina, Greenpeace, JvcKenwood, Nielsen, Olio Carli, Parmalat, Philips, SNAI, Star One, Heineken, Carlsberg, Innocenti Engineering, IBM, Magneti Marelli, Symbol Technologies, Motorola (former Symbol Technology), UPS, IBM, Magneti Marelli. He is a member of the Board of Directors of IAB Italy and the Steering Committee of the Master in Marketing, Communication and New Media of Bologna Alma Business School. He has conducted studies in the field of Mathematical Sciences, Computer Engineering and Physics at the University of Paris (Universite Paris Sud, Paris XI, Orsay) and the University of Bologna.
This course enables students to develop an effective and updated vision of the digital scenario using social network marketing, digital marketing, lead generation, e-commerce, loyalty and content marketing.