Di Marco

Di Marco
Italy Founder PD For Performance Development and Adjunct Professor Università di Bologna Adjunct
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Paolo Di Marco is Founder of Pd For, managing consultancy. In Master and Business Administration he acquired various working experiences as head of R&S and as Product Manager. From 1998 he is managing consultant and primarily is occupied in Project Management and the development of economic-financial performance in strategic area (Balanced Scorecard),which looks at the Value Creation. He is Professor in International Marketing and professor (on contract) in Business Economics at the University of Bologna.


  • The business plan: structure and contents
  • Defining the value proposition of products/services
  • Developing the different types of plans
  • The economic-financial feasibility data
  • Formalizing and communicating the business plan

General Management Program