Andrea Di Fonzo is Chief Digital Officer and a member of the EMEA Interaction Board of GroupM, the largest media investment company that acts as a holding company for all of WPP Group media agencies. Previously in GroupM he has held the positions of Managing Director, Director of Interactive Services and Business Development Manager. He has been a member of the board of Audiweb, H-art and IAB Italy. He has worked as Client Service Director for O-One, a company specializing in the business of digital communication and relations for social media. He can boast of expertise and experience within Digital Media Strategy, SEM, Social Media Marketing, Digital Marketing, Mobile Marketing and Advertising, E-commerce, CRM, Web 2.0 and Google Analytics. He holds a degree in Engineering from the University of Pavia.
This course aims to build a clear industry overview of digital communication, including typology of companies, agencies and professions. The course will cover the following topics: market dimensions and forecasting; indexing and ranking; associations (IAB, Assocomunicazione, Fedoweb); media agencies; creative agencies; web agencies; PR agencies; technology and provider company publisher; media owner; sales house; ad-networks; job titles and descriptions; local and global Industry.