Umut Konus is a Professor and Researcher of Marketing. He lives and works in the Netherlands where he holds tenure as Associate Professor at Amsterdam Business School, University of Amsterdam. He currently delivers courses on Marketing and Digital Business. As an author he has been very prolific and with a long series of publications, including in journals such as the Harvard Business Review. His later research focuses on Multichannel marketing and consumer behaviour, with particular attention to the tracking and monitoring of behaviour in real-time. Beyond academia, he has also worked as an Executive for the MORI Group and as Project Manager for GfK. As of 2017 he collaborates with BBS and delivers the course in Marketing and Marketing Research.