Mariachiara Colucci is Associate Professor at the Department of Business Science, University of Bologna, where she holds the course in Strategic Management and Corporate Strategies. Her research focuses on three main areas: inter-enterprise relationships and enterprise boundaries; creativity and legitimacy; methodological issues related to value measurement and brand personality. Her scientific contributions have appeared in various magazines and books, including: International Journal of Research in Marketing, Journal of the Operational Research Society, The Oxford Handbook of the Creative Industries. She has a PhD in Business Administration, and has been a Visiting Scholar at the University of Pennsylvania and the Grenoble École de Management.
The business' decision-making process, the planning approach and the strategic positioning. The understanding of the competitive environment and competition dynamics. The process to generate value and the role played in this field by the relationships with other enterprises of the business system. The identification, pursuit and preservation of the sources of competitive advantage in changing contexts. The creation of the business model and its adjustment to the transformation of the framework conditions.