Annamaria
Cofano

ITALIA Management Consultant Marketing&RetailLab Adjunct
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BIO

Management Consultant specialized in Marketing, Sales and Retail Management. She has worked for many years for both multinational companies and SMEs, particularly in the fashion and large scale retail industries. She worked for companies such as Nike, Bahlsen, Diadora, AW Lab (Compar-Bata Group), CapGemini. She's been Marketing adjunct professor at the Faculty of Economics of the University of Bologna.

COURSES

The construction of a sales network. The selection and motivation of the sellers. Evaluating of sales projections. The management of the customer portfolio. The construction of the incentive system. The economic and financial assessments for the sales manager. Key accounting management.