Andrea
Cinti Luciani


Cinti Luciani
Italy Manager SCS Consulting Adjunct Faculty
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Andrea Cinti Luciani is Adjunct Professor of Business and Corporate Strategy at Bologna Business School and Executive Director of the MBA Weekend Programme. Andrea is currently Sr. Manager at Italian based consulting firm SCS Consulting, with 20 years of experience in working with C-level managers providing hands-on strategic as well as operational consulting for clients in the retail, consumer goods, and services industries. He has specific expertise in the areas of performance improvement, business strategy and strategic planning, organizational design. He previously worked at Arthur Andersen in the Strategy Practice, conducting projects in multiple industries and geographies. He has been also member of the Board of private companies over the last years. Andrea earned a B.A. in Business Administration and an MBA (with honours) from University of Bologna and a post degree specialization in Finance from UCD, Dublin.

COURSES

The Business Strategy course delves deeper into the company’s decision-making process, the planning approach and the search for the target competitive positioning in changing contexts. It provides logical tools for the understanding of the competitive environment and competitive dynamics, of the value generation process and the role played in this field by the internal resources and expertise and the relationships with other players.

The tools for strategic analysis. Strategy and value creation. Industry analysis and competitive advantage. Analysis of competitors and an enlarged competition model. Resources and skills as essential ingredients of the strategy. The nature and sources of competitive advantage. The strategy of cost leadership and differentiation. Competitive advantage in different market conditions. Value chain and cost analysis. The production system and the value system. Technology and innovation management. Competitive advantage in mature industries.

The Business Strategy course delves deeper into the company’s decision-making process, the planning approach and the search for the target competitive positioning in changing contexts. It provides logical tools for the understanding of the competitive environment and competitive dynamics, of the value generation process and the role played in this field by the internal resources and expertise and the relationships with other players.

Hybrid MBA

The business’ decision-making process, the planning approach and the strategic positioning. The understanding of the competitive environment and competition dynamics. The process to generate value and the role played in this field by the relationships with other enterprises of the business system. The identification, pursuit and preservation of the sources of competitive advantage in changing contexts. The creation of the business model and its adjustment to the transformation of the framework conditions.

MBA Weekend

The tools for strategic analysis. Strategy and creation of value. Analysis of the industry, competitive advantage and competitors. The resources and skills essential ingredients of the strategy. The strategy of cost leadership and differentiation. The value chain and cost analysis. The system of assets and the value system. Entrepreneurship and innovation management.

MBA Evening

The main focus of the course is the design and implementation of an IT strategy that is coherent with the comprehensive strategy of the company. The course tackles the theme of how technology should follow, and in some cases anticipate, changes at the level of the market and competitive arenas. The course provides the conceptual models necessary to understand how technological strategy can enhance company resources and solidify organizational capacities, contributing to the complete enhancement of the company’s competitive potential.

Technology and Innovation

The course covers the strategic framework within which managers take decisions and turn their knowledge and capabilities into actions. We explore the essential concepts and tools of strategy and explain the positioning of companies in a variety of settings. You develop the skills needed to perform competitor analysis and understand how strategy formulation, deployment and effective execution relate to competitive advantage.

Executive MBA English edition