He is the Marketing Director of the Robintur Group, a retailer operating under the Robintur and Viaggi Coop brands in the tourist distribution market, owned by Coop Alleanza 3.0. At BBS he teaches "Digital Strategy" and "Digital Platforms" in the Master New Media and Marketing Communication. He has a long experience as a manager and consultant in the automotive, travel, ICT and publishing sectors. www.robertociacci.it
The course is divided into three modules: Email Marketing, Web, SEO & Web Analytics. The course aims at preparing students to understand the digital marketing tools ecosystem; acquire email marketing automation know-how, develop the ability to independently use basic and advanced features of a professional digital marketing platform; practice with a brand site building blocks: hosting, backend, frontend and content; learn how to build, maintain and publish a website and how to integrate basic marketing functionalities on a website.
Digital marketing, web marketing, social media marketing, content marketing, digital intelligence, brand protection; how to connect with your brand audience, generate engagement, create content that spreads through social connections, set the right goals and measure results.