Roberto Ciacci is a manager, speaker and digital marketing consultant.
He has been active on the web since 1995 and has taken his own path, always an innovator balancing between marketing and IT. He has worked for over 10 years for the largest Italian center of super computing (CINECA). He has managed communication projects on the net for a large Italian food group (Granarolo), a well-known Bolognese pharmaceutical company (Alfa Wassermann), an important Italian Region (The Region of Veneto), the public administration and local authorities (City of Reno), associations (ASTER) as well as small enterprises and internationally renowned artists.
Up until 2016 he was Head of Digital Marketing at Automobili Lamborghini S.p.A. (Audi-VW Group). Here he was overseeing the company’s global online brand presence and developing a new super car connected to the Internet
The course is divided into three modules: Email Marketing, Web, SEO & Web Analytics. The course aims at preparing students to understand the digital marketing tools ecosystem; acquire email marketing automation know-how, develop the ability to independently use basic and advanced features of a professional digital marketing platform; practice with a brand site building blocks: hosting, backend, frontend and content; learn how to build, maintain and publish a website and how to integrate basic marketing functionalities on a website.
Digital marketing, web marketing, social media marketing, content marketing, digital intelligence, brand protection; how to connect with your brand audience, generate engagement, create content that spreads through social connections, set the right goals and measure results.