Giuseppe
Cappiello


Cappiello
Italy Assistant Professor University of Bologna Adjunct
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BIO

Giuseppe Cappiello holds a Ph.D. in Strategy, management and quantitative methods and he teaches Economics and Business Management and Marketing. He has conducted research a the Kellog School of Management; in 2005 he obtained  a position at the Department of Business Sciences of the University of Bologna. Since 2007 he supervises the Advanced Training Course in Regulation and Market in public utility services.  

COURSES

From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.



From the business model to the operational marketing plan. The fundamental conceptual and quantitative tools necessary for understanding, analyzing and constructing the relationship a company establishes with its market of interest: the centrality of the client, studying acquired behavior, the processes of segmentation and positioning, the development of new products and the spread of innovation, pricing decisions, distribution and communication.