Massimo Bergami is the Dean of Bologna Business School and Full Professor at the University of Bologna where he teaches Rational Behavior. His interests include organizational identity, leadership and creativity. He is a member of the Board of Trustees of European Foundation for Management Development (EFMD), founding Chair of the EMBA Consortium and Senior Advisor of the MAST Foundation. He is also a Director of Brunello Cucinelli Spa and of Ferrarelle SpA, after having served as an independent director in various listed companies. He founded and managed StartCup (the first business plan competition in Italy) and is part of the Advisior Board of Best program founded with the Fulbright Commission. He received his PhD in Business Management from the University of Bologna, attended the International Teachers Program (ITP) at the Stern School of Business (New York University) and was Visiting at the Ross School of Business (University of Michigan, Ann Arbor), SDA Bocconi (Bocconi University, Milan) and the Warrington College of Business (Florida University, Gainesville). He is Honorary Professor of Nankai University (Tianjin) and of Mirbis (Moscow).