USA Instructor and Coach English4Business Adjunct
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Russel Bekins, from the United States is an expert on communication in the areas of language, theatre, film, theme parks and education. For BBS he delivers a course on Job Interviews, where he develops the students’ presentation and interviewing skills, enabling them to utilize storytelling and personal branding to effectively communicate with potential employers. He has a Master's degree in Fine Arts from the University of California and started his career in theatre, films and entertainment, having done everything from scriptwriting and stage management to executive work, coaching and directing.


The goal of the course is to give the participants a toolbox of techniques to apply in personal communications. Vital among these is providing tools for analysing, comparing and contrasting yourself with your audience. A series of techniques for lateral thinking and persuasion in the context of personal communication will be reviewed. The scope of these final meetings will be preparing for the job interviews demanded by the placement process at BBS. To this end, a series of “mock interviews” will be executed by professionals in the HR and Marketing fields.