"Uber is a revolution: the mobility market has evolved and we cannot go back." says Benedetta Arese Lucini, General Manager of Uber Italy, the mobile app for renting a driver on demand. Here at Bologna Business School on Monday.
"I'm nobody, just an employee in a company that is changing things." But it is a note of style, because Benedetta is well aware of the battle she is fighting as a leader. Against the taxi lobby, the doubts of the government and the Mayors. Benedetta, interviewed by La Repubblica, is the face of Italian Uber, a mobile application for contacting an available driver and pay him directly using your mobile phone.
She has a degree in International Economics from Bocconi University. Having lived in London initially, she then moved on to NYC where she discovered her passion for the world of technology and startups, after which she decided to move to San Francisco in Silicon Valley where she helps many startups with the IPO process from from within Credit Suisse. After a period in Malaysia where she worked with Operations in one of the e-commerce startups of Rocket Internet, she decided to return to Italy after almost ten years in order to work as General Manager for Uber.