Manufacturers of Culture

March 15, 2017 - 2.30 PM - Bologna Business School - Villa Guastavillani, Via degli Scalini 18 - Bologna

On the occasion of the 25th anniversary of the birth of the group, Guggenheim Intrapresæ houses in partnership with BBS, the stories of companies that make culture the engine of creativity.

Guggenheim Intrapresæ is characterized initially as an experiment in collaboration between museum and enterprise that is taking its first steps towards a lasting type of investment and capable of enhancing the activity of those involved. The project Guggenheim Intrapresæ begins in 1992 when, for the first time in Italy, a pioneering group of entrepreneurial joins, combining excellence in their field and passion for the art of the people who represent them. Thus was born the “case” Guggenheim Intrapresæ: the first project of Corporate Membership in an Italian museum that made the support for the activities of the Venetian museum its flagship, making possible a cultural original and dynamic programming.


MANUFACTURERS OF CULTURE. From the Guggenheim Intrapresæ to New Instruments of Corporate Creativity ” will stage a dynamic and engaging debate that, starting from the experience and model Intrapresæ Guggenheim will present stories of equally innovative entrepreneurs, invited to present their examples of philanthropy and the role of creative talent in industrial processes. The initiative enjoys the support of BSI, next to the Venetian museum and Intrapresæ project for many years.

Speakers include:

Michela Bondardo Founder of the project Guggenheim Intrapresæ
Alessandro Chiesi Head of Europe Chiesi Farmaceutici S.p.A. and President Associazione “Parma, voci sto!”
Giovanna Forlanelli Rovati General Manager of Rottapharm Biotech srl and Vice President of Luigi Rovati Foundation
Thomas Girst BMW Group Global Head of Cultural Engagement, “European Cultural Manager of the Year” 2016
Enrico Loccioni President Loccioni Group
Anna Zegna Zegna Foundation President


Networking cocktail will follow.


Free entrance. Registration required from the beginning of March.
More information: Collezione Peggy Guggenheim | | 041 2405428



Photo: Giuseppe Marchiori, Giovanni Comisso, Peggy Guggenheim, Emilio Vedova and Giuseppe Santomaso on the main stairs of the City Hall of Venice the day that was given to Peggy the honorary citizenship of Venice. Fondazione Solomon R. Guggenheim. Photo Archivio CameraphotoEpoche. Donation, Cassa di Risparmio di Venezia, 2005.


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