Brand and Product Manager
A Brand and Product Manager in the Food & Wine sector is a professional who manages and develops strategies for the brands and products of a food or wine company. Their goal is to ensure that products are attractive to consumers, stand out from competitors, and meet market needs. The Brand and Product Manager oversees the entire product life cycle, from creation to promotion, and manages the brand to maximize sales and the company’s reputation.
Salaries for this role vary widely. A junior professional can expect a salary between €30,000 and €50,000 per year in Europe and between $50,000 and $70,000 globally. A senior professional can earn between €50,000 and €80,000 in Europe, and between $80,000 and $110,000+ globally.
Marketing Manager
A Marketing Manager in the Food & Wine sector is responsible for planning, implementing, and managing marketing strategies to promote food and wine products. The main goal is to attract and retain consumers, increasing brand visibility and driving sales through advertising campaigns, promotional activities, and strategic communication.
The Food and Wine Marketing Manager has in-depth knowledge of the agri-food market and can create and supervise the management of advertising content, both digital and traditional, to promote food and wine products, monitor the market and manage company budgets.
In Europe, a Marketing Manager can expect a salary between €30,000 and €50,000 per year for a junior role, and between €55,000 and €100,000 for a senior. On the global market, junior salaries range from $50,000 to $70,000 annually, and seniors can earn between $80,000 and $120,000 per year.
Sales ed Export Manager
A Sales and Export Manager in Food & Wine is responsible for managing the sales and exports of food and wine products and coordinating commercial activities with international markets. They manage relationships with existing clients, seek new customers, negotiate contracts, and ensure compliance with international regulations during product export.
A junior Sales and Export Manager can expect a salary between €30,000 and €45,000 annually in Europe, and between $45,000 and $60,000 globally. For senior positions, salaries range from €50,000 to €70,000 per year in Europe, and between $70,000 and $100,000+ per year globally.
Sales Controlling Manager
A Sales Controlling Manager in the Food & Wine sector monitors and analyzes sales performance, manages budgets, and supports strategic business decisions through financial data analysis and market performance.
A key figure in optimizing sales strategies, a junior Sales Controlling Manager can expect a salary between €35,000 and €45,000 annually in Europe, and between $50,000 and $65,000 globally. A senior professional can expect a salary between €55,000 and €90,000 in Europe, and between $80,000 and $120,000+ globally.
Trade Marketing Manager
The Trade Marketing Manager in Food & Wine develops and implements trade-oriented marketing strategies to optimize product visibility and availability at retail outlets and distribution channels.
They adapt marketing strategies for the B2B market (business to business), and collaborate with sales, distribution, product management departments, and retailers (distributors and points of sale).
A junior Trade Marketing Manager in Food and Wine in Europe can aspire to an annual salary between €30,000 and €50,000 per year, and globally, between $45,000 and $65,000. A senior professional can earn between €50,000 and €80,000 per year in Europe, and between $70,000 and $100,000 annually in the U.S. and globally.
Digital Marketing Manager
The Digital Marketing Manager in Food & Wine plans implements, and optimizes digital marketing strategies to promote food and wine products online. This role is crucial in a sector where online presence and visibility are key to attracting consumers, distributors, and business partners.
The Digital Marketing Manager manages online advertising campaigns, creates content for social media, analyzes data, and optimizes the brand’s digital presence.
A junior Digital Marketing Manager in Europe can expect a salary between €30,000 and €50,000 annually, and globally, between $45,000 and $65,000. A senior professional can expect a salary between €50,000 and €80,000 in Europe and between $70,000 and $100,000 globally.
Buyer
The Buyer in the Food & Wine sector plays a central role in the supply chain. They are responsible for purchasing food and wine products from suppliers or producers for resale or distribution to customers (supermarkets, restaurants, speciality stores, etc.).
The Buyer’s work includes selecting products, negotiating prices, managing supplier relationships, and monitoring market trends to ensure the company optimizes costs and has access to high-quality products.
A more technical than managerial role, a junior Buyer can earn between €28,000 and €38,000 per year in Europe, and between $40,000 and $55,000 globally. Senior Buyers can earn between €55,000 and €70,000 annually in Europe, and between $60,000 and $85,000 globally.
Sustainability Manager
The Sustainability Manager in Food & Wine is a professional who develops, implements and monitors strategies aimed at reducing the environmental impact of company operations, and promoting sustainable practices throughout the production, distribution and consumption chain.
In the Food & Wine sector, sustainability is crucial to ensure that products are made responsibly, reducing natural resource consumption, improving waste management, promoting biodiversity, and complying with environmental regulations. The Sustainability Manager coordinates sustainability activities, ensuring the company adopts and adheres to ecological, social, and economic standards.
A junior Sustainability Manager in Europe can expect a salary between €35,000 and €50,000 annually, while a senior professional can earn between €60,000 and €90,000 annually. Globally, a junior Sustainability Manager earns between $45,000 and $65,000, while a senior professional can earn between $70,000 and $110,000 annually.
Operations Manager
An Operations Manager in Food & Wine is responsible for managing and improving the daily operations of a company. This role includes overseeing production, logistics, and distribution activities to ensure process efficiency, cost optimization, and compliance with quality and safety standards. The Operations Manager coordinates various departments (production, logistics, warehouse, and distribution) to ensure that products reach consumers in a timely manner and meet required standards.
A junior Operations Manager in Europe can expect a salary between €35,000 and €45,000 annually, rising to between €55,000 and €90,000+ for senior positions.
Globally, a junior Operations Manager typically earns between $50,000 and $65,000 annually, while a senior can earn between $70,000 and $100,000+ per year.
Sommelier Manager o Wine Expert
A Sommelier Manager or Wine Expert is a highly specialized role responsible for selecting, managing, and advising on wines in restaurants, hotels, wine shops, wineries, or at events and fairs. This role combines a passion for wine with managerial skills, as the Sommelier Manager is also responsible for managing the wine offering, training staff, and overseeing wine sales, ensuring customers receive a high-quality wine experience.
A junior Sommelier Manager or Wine Expert can earn between €25,000 and €35,000 annually in Europe, and between $40,000 and $55,000 globally. A senior professional can earn between €40,000 and €80,000 annually in Europe, and between $60,000 and $90,000 globally.
Consultant in Food & Wine
A Consultant in the Food & Wine sector is an expert who provides advice to companies operating in the food and wine industries. Consultants may work in various areas, such as business strategy, operations management, marketing communications, wine selection, product innovation, or sustainability.
In particular, in the Food & Wine sector, consultants often help companies improve competitiveness, develop new products, optimize production processes, and address market challenges.
A junior consultant in Europe can expect a salary between €30,000 and €45,000 annually, while a senior professional can earn between €60,000 and €100,000+ annually. Globally, a junior consultant earns between $45,000 and $65,000 annually, while a senior consultant can earn between $80,000 and $120,000 annually.
Sales Director Food & Wine
The Sales Director in the Food & Wine sector is a strategic figure responsible for planning, managing, and developing the company’s commercial activities. Their main goal is to increase sales, expand market share, and strengthen the company’s competitive position, both locally and internationally.
The Commercial Director is responsible for managing sales, customer relationships, pricing and distribution policies, and often overseeing sales teams.
A junior Commercial Director in Europe can earn between €50,000 and €70,000 annually, while a senior can earn between €80,000 and €140,000 annually. Globally, a junior can expect to earn between $70,000 and $90,000, while a senior can earn between $100,000 and $150,000 annually.
