Ross Tieman from the Financial Times highlights the increasing interest in programs with a special focus in food and wine. Thanks to the contribution of Ludovica Leone, MBA Food and Wine director, Ross tells us how European Business Schools are managing this growing “appetite”. Read a brief abstract from the article .
“Ever since the global crisis, when careers in the financial sector lost some of their allure, business students have been developing an appetite for industries that satisfy some of life’s more basic needs. Across Europe, schools that offer specialist courses in food and drink management are extending their scope and increasing their intakes as demand rises. (…)
Bologna Business School in Italy has a tradition of training managers for the country’s food industry. Four years ago, drawing on local expertise in producing and marketing Parmesan cheese, balsamic vinegar and salami, it introduced a food and drink track in its MBA.”