Uwe
Sponholz
Professor for Service Engineering, Innovation Management and Design Thinking, B2B Marketing and Sales as well as Strategic Management FHWS University of Applied Sciences Würzburg-Schweinfurt, Germany
Uwe Sponholz is Professor of Service Engineering, Innovation Management and Design Thinking, B2B Marketing and Sales and Strategic Management at the FHWS University of Applied Sciences Würzburg-Schweinfurt and is Program Director of Business with Europe and Research Director of the Creative Cube and the VR Lab. He also teaches at Christ University, Bangalore, India, and other foreign universities. He is co-author with Philip Kotler and Waldemar Pfoertsch of the H2H Marketing publication.
