Rossella
Sobrero

Rossella Sobrero has been involved in communication for many years, combining consultancy with teaching and essay writing. In 2002, she founded Koinètica, the first organization in Italy dedicated to CSR. Since 2005, she has organized nationally significant events such as Il Salone della CSR e dell’innovazione sociale, the most important event in Italy dedicated to sustainability. In 2014, she launched the blog CSR e Dintorni, where she has published over 1000 articles. In 2015, she created the CSRnatives network, a group of university students and young sustainability enthusiasts that has grown to over 600 members. She teaches Comunicazione Sociale e Istituzionale at the University of Milan and Marketing non convenzionale at the Catholic University of Milan. She is the president of Koinètica and the author of numerous books on sustainability. Among the most recent is “Pericolo socialwashing. Comunicare l’impegno sociale tra opportunità e rischi” (EGEA, Milan 2024).