ITALY Client Director Alkemy Extended Faculty

Elisa Pucci currently serves as the Client Director for the CPG vertical at Alkemy Italy, focusing on New Business Development and nurturing client relationships through cross-functional agency capabilities. With extensive experience in digital and traditional media research, Elisa has held significant roles, including Head of Research and Market Insights at Google Italy and Associate director at Kantar Consulting.
Elisa’s career began in market research, contributing to companies like Heineken Italia and Danone Italia, where she managed research budgets and digital CRM strategies. Her expertise spans qualitative and quantitative research, digital marketing, and data analytics, empowering businesses to leverage consumer insights for growth.
She holds a Master’s Degree in Statistics from the University of Padua and has pursued further education at the London School of Economics and through Google’s specialized courses in media measurement and project management.
In her spare time, Elisa enjoys exploring new trends in digital innovation and culinary arts.