Francesco Priore Is Professor of Marketing of Financial Services at BBS; Business Communication Law and Investor Law at the University of Ferrara Law Department 2002-2010. He is the Founder and Partner of Studio Priore s.a.s Marketing and Communication (Bologna) and Studio Priore Srls Milan(MI). He is also the Co-founder and CEO of A.L.I. Active Longevity Institute MI and Head of the Research Department of NSA MI. His previous roles feature Membership of the Board and Marketing and Communication Director at Consultinvest SIM; Marketing Director at Fineco Bank; Management Consultant at Banca Fideuram; Founder and President of ANASF Financial Advisor (FA)Association; President of Eurofin FA Ass. Europe 1988; Councillor at APF and OCF (2007-2016) Public Register of FA; Responsibility of the Network of Financial Advisors at Fideuram; Marketing and Communication Director at Area Banca; HR Consultant at Azimut SIM; Commercial Director at Armonia SIM; Magazine Editor-in-chief at Systema Casa; Editorial Coordinator of Investire Magazine. Francesco is the creator of the first Saving Index for Fideuram (1984); Real Trend FA for 24OrePlus since 2001; nsaPMIndex, index on the state of health of Italian SMEs for NSA since 2018. He is ANASF Honorary Perpetual Secretary and President Emeritus. He is Columnist and commentator for the main Italian financial media: 24 Ore, Milano Finanza, Investire, Advisor, BlueRating.