Waldemar Pfoertsch is Senior Professor of Marketing at CIIM, Nicosia Cyprus. He is also Professor Emeritus of International Business at the University of Pforzheim, Germany, and Professor of Marketing at EPOKA University in Tirana. Provides insights on H2H Marketing and B2B Brand Management CIIM, Cyprus. He is a lecturer at Mannheim Business School, Tongji SEM, Shanghai, and TUM (Technical University Munich), Heilbronn. He also teaches at the Faculty of International Business of the University of Tübingen and the ITM Worldwide Foundation in Lidköping, Sweden. From 2007 to 2010 he was Professor of Marketing at China Europe International Business School Shanghai (CEIBS). His other teaching positions have been at the Executive MBA Program at the University of Illinois, Chicago, Indian Institute of Management Calcutta (IIMC) and ESAN’s Graduate Business School, Lima Peru. He has been a visiting Associate Professor at Kellogg Graduate School of Management, Northwestern University and Lecturer for Strategic Management at Lake Forest Graduate School of Management. He has taught online with the University of Maryland Graduate School. Earlier in his career, he was a research assistant at the Technical University of Berlin. He has extensive experience in management consulting in the United States, Europe and China. During his years at UBM/Mercer Consulting Group, Arthur Andersen Operational Consulting and LEK Consulting, he worked in Europe, Asia and North America, assisting companies in developing international strategies. His previous positions include sales and strategy positions at Siemens AG in Germany/USA and being an economic advisor to the United Nations Industrial Development Organization (UNIDO) in Sierra Leone, West Africa. His research interests have evolved around the globalization of high-tech companies and their marketing and branding efforts. His latest research is focusing on Human-to-Human (H2H) marketing of industrial companies.