Felice
Pertignano


Pertignano
Italy Management Consultant IBM
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Felice has a significant experience in Omnichannel Marketing and Commerce. He collaborates with leading brands in different industries, retail, fashion, travel, financial services, manufacturers, with a focus on the digital transformation of customer engagement models, both B2B and B2C. He is IBM Speaker at events and he has published articles about eCommerce and Marketing automation. He has a Degree in Business Management at Università Luigi Bocconi in Milan, and an MBA at Henley Management Business School, UK.

COURSES

In this course, students will learn how to create and manage the digital platforms commonly used to stimulate a direct contact between the company and the customers.

The contents of the course are:

  • Introduction to Information Systems and Data Base Management Systems, and understanding their role in an organization.
  • Use of a relational DBMS for storing, retrieving and processing data, use of the main query language: SQL.
  • The role of Information Systems in new media and the interactions between these ever developing platforms