Honorary Research Fellow Coventry University

Cristiana’s career as a motorsport engineer, sustainability expert and innovator spans 20 years. She worked trackside alongside the FIA technical department in F1 as data analyst and technology developer, leading the R&D and the deployment of major innovations such as the marshalling system, electronic flags and race control software (2004-2009). From 2009 to 2016, she made key contributions to the FIA’s safety legacy, consulting for the FIA Institute for Sustainability and Safety in Motor Sport, leading the Global Accident Database project, accident reconstruction program and writing the strategy for the wider deployment of safety devices in FIA championships. In 2012 Cristiana focused on technology transfer and sustainability, joining Williams Advanced Engineering, a division of Williams F1, as Business Development Manager. During those years in Williams, she worked closely with the F1 CEO and the Commercial department writing the business strategy for the newly created Williams Advanced Engineering and winning multimillion pound projects including the supply of batteries to the FIA Formula E project that she lead from 2013 till 2015. In 2015, after leaving Williams, Cristiana started a PhD in Sustainability and Strategic Management at Coventry University, exploring low-carbon sustainable transitions in the Motorsport industry. During this time, she also consulted for a number of motorsport stakeholders on measuring and reducing the environmental impact of existing technologies and increasing sustainability awareness across the motorsport industry.  

In 2018 Cristiana founded Enovation Consulting Limited, a purpose driven strategy and sustainability firm focusing on building sustainability strategy for the motorsport and sport industry. Customers include Williams Formula One Team, the FIA, ABB FIA Formula E, Motorsport UK and many other motorsport and sport stakeholders. 

Cristiana’s leadership in sustainability is a well-recognised from the motorsport industry. She is member of the FIA Environmental and Sustainability Commission, of the FIA carbon offsetting working group, member and advisor to Motorsport UK Sustainability Committee and she has been appointed Chair of the Sustainability Working Group at eSc championship, the newly created electric scooter championship. 

Cristiana is also a well-known speaker in technology transfer, motorsport, e-mobility, STEM and diversity. Her support to the latter is augmented by her roles as an ambassador for FIA Girls on Track UK and Silverstone Technology Cluster, and as VP of the first all-girls motorsport club, at Truro High School for Girls. 

 In 2021, in recognition of her services to the industry and contribution to a COVID19 related project in collaboration with Oxford University Hospital, Cristiana was awarded Top 50 Engineering Heroes by WES and The Guardian.  

Cristiana holds an Engineering degree from Bologna University, an MSc in Motorsport Engineering and Management from Cranfield University, where she sits on the Industrial Advisory Board, a PhD from Coventry University of which she is an Honorary Research Fellow. She is a Chartered Engineer of the Institution of Mechanical Engineers (IMechE) and a Fellow of Women in Engineering Society (WES). 


May they be made of a few executives (as in minor series) or hundreds of people (like in Formula 1) racing teams remain highly complex and competitive organizations which require specific understanding, tools and practices. Racing teams’ performance is influenced by a significant number of technical and management variables, and competition is exacerbated by tight time-frames and limited resources. Courses and programs tailored to managing racing teams are rather uncommon and executives usually learn the job on the field. Yet, in recent years the racing domain has emerged as a viable setting for management research and education. This course thus leverages timely research and practice to formalize and acquire all the competences necessary to managers working in racing team. The learning revolves around four key topics: (1) leadership and management; (2) financial performance and business modeling; (3) technology management and strategic innovation; (4) marketing and public relations.
The course is led by academics who are experts in the field, but it includes direct engagement with managers of racing teams.

Supercars, Superbikes and Motorsports