Cristiana
Pace

Honorary Research Fellow Coventry University

COURSES

May they be made of a few executives (as in minor series) or hundreds of people (like in Formula 1) racing teams remain highly complex and competitive organizations which require specific understanding, tools and practices. Racing teams’ performance is influenced by a significant number of technical and management variables, and competition is exacerbated by tight time-frames and limited resources. Courses and programs tailored to managing racing teams are rather uncommon and executives usually learn the job on the field. Yet, in recent years the racing domain has emerged as a viable setting for management research and education. This course thus leverages timely research and practice to formalize and acquire all the competences necessary to managers working in racing team. The learning revolves around four key topics: (1) leadership and management; (2) financial performance and business modeling; (3) technology management and strategic innovation; (4) marketing and public relations.
The course is led by academics who are experts in the field, but it includes direct engagement with managers of racing teams.

Paolo Aversa, Associate Professor of Strategy – Cass Business School

Supercars, Superbikes and Motorsports