Morais Righi

Morais Righi
Research Fellow of Innovation and Entrepeneurship University of Bologna Core Faculty
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Hérica Righi is an economist with a PhD in Innovation Management by Scuola Superiore Sant’Anna (Italy) and a Master in Scientific and Technological Policy by Unicamp (Brazil). She has 15 years of experience as innovation researcher and 5 years as Assistant Professor in Innovation & Entrepreneurship at Fundaçao Dom Cabral (FDC – a Brazilian Business School). At FDC she developed and implemented innovation processes among several companies (small, medium and large), she coordinated the Minas Gerais’ Innovation Research Center (CRI-Minas) where she worked with approximately 10 companies per year developing case studies and promoting debates about their main innovation issues. She also was responsible for an international network of seven universities from South American to improve the innovation process on this region, called Red Enlaces. Her main research interests are University-Industry collaboration, innovation management, innovation process, innovation policies, innovation on emergent countries, and entrepreneurship. Her work experience allowed her to have a better comprehension about tools and issues concerned the development and growth of companies and countries.


The course, whose nature is predominantly applicative, aims to develop a practical orientation towards entrepreneurship, providing the strategic and operational tools for the creation of new ventures and their subsequent development.

Lectures and readings provide an introduction to the topics to be covered in a business plan:

  • business idea evaluation
  • market and industry analysis
  • product/service and intellectual property protection
  • business model and operations
  • financials in the new venture creation process
  • engaging investors
  • art of pitching
Design, Fashion and Luxury Goods
Food and Wine
Supercars, Superbikes and Motorsports
Automation and Robotics
Green Energy and Sustainable Businesses