Junior Assistant Professor of Business and Management Engineering University of Bologna Core Faculty
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Azzurra Meoli is an Assistant Professor in the Department of Management at the University of Bologna, where she earned a Ph.D. in Management in March 2018. Her research focuses on explaining the process by which individuals decide to start an entrepreneurial career. In particular, she investigates the entrepreneurial behavior among graduates. She has been visiting scholar for a year at the Whitman School of Business, Syracuse University. Her works are presented at the BCERC, AOM, DRUID and published in the relevant journal as Journal of Business Venturing and Research Policy. In addition to academic research and teaching, Azzurra is professionally involved in the academic spin-off VeNice.


The transition from the planning stage to the implementation stage is characterized by a high level of criticality. Business coaching from scholars, entrepreneurs and managers are therefore essential, both in helping aspiring entrepreneurs to identify opportunities and threats and in implementing a successful strategy.


Great ideas become successful innovation combining several elements: new solutions, original knowledge, inspiration, complementary assets, sound management and a good dose of luck. The more complex the technological landscape becomes, the greater the need to engage multiple actors in this fascinating and complex process. In this course, we will explore why it is important to collaborate to innovate and what alternatives could be pursued. A set of managerial tools ranging from crowdsourcing to open innovation process will be presented and discussed in different industries and markets.

AI and Manufacturing