Chief Technical Officer Automobili Lamborghini S.p.A.


The development of new products in the automotive industry is a complex activity, especially for the interdisciplinary nature of the processes, the demand of a higher performances and the existence of more demanding targets.

The course analyses the process of developing new products, starting from the direct innovation to the leadership and the processes that could lead to develop brand new innovations, according to the strategic choices.

New Technologies in simulation allow an integration of design, technology and planning with unprecedented ways that transform the traditional approach to the product development and allow to experiment combining low costs to a high level quality. The course analyses the process that from the simulation leads to the prototyping and to the consequent industrialization, production and commercialization.

Maurizio Reggiani

Supercars, Superbikes and Motorsports