ITALY Full Professor Aalborg University Business School
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Lorenzo Massa consults, speaks, researches, and teaches in the fields of strategy, innovation, and sustainability. He is the Managing Director of the Business Design Lab and Full Professor for Strategy, Innovation and Sustainability at Aalborg University Business School.

Lorenzo is member of the World Economic Forum’s Expert Network for Innovation and adjunct professor for executive education at École Polytechnique Fédérale de Lausanne (EPFL), the International Academy of Sport Science and Technology (AISTS), Frankfurt School of Finance and Management as well as Bologna Business School (BBS).

His research has been published in publications such as the Academy of Management Annals, the Journal of Management, and the Oxford Encyclopedia of Business and Management, among others. He is author, together with Florian Lüdeke-Freund (ESCP, Berlin) and Henning Breuer (HMKW, Berlin) of Sustainable Business Model Design: 45 Patterns.

Lorenzo sits on the advisory board of different for-profit and nonprofit organizations and is a trusted strategy, innovation, and sustainability advisor to executives in companies across many industries.

Lorenzo holds graduate degrees in mechanical engineering from the Dublin Institute of Technology (B. Eng.) and the University of Genoa (M.Sc. Eng.) and a Master’s and a PhD in Management from IESE Business School in Barcelona. As an engineer he worked as a technologist in the design of blast furnaces and continuous casting processes.


WORKSHOP – While innovating is at the core of the development of any type of organization, the process of innovation is particularly delicate in cooperative business, as it has important social objectives at the center of its agenda. The innovation workshop provides managers with fundamentals and methodologies for innovation process management while at the same time developing a solid competitive and financial foundation and reaching important social objectives.


INSPIRATIONAL AND MOTIVATIONAL SESSIONS – Being able to innovate one’s Business Model represents for the company a new frontier of competitive advantage, the effects of which can come to redefine the dynamics of entire industrial sectors. The Business Model describes the logic that an organization uses to capture, create and distribute value of various kinds (economic, environmental, social). The analytical tools of the Business Model offer a new perspective of business analysis, structure the cognitive effort and guide the identification of new opportunities.

Executive MBA

In the contemporary fast-paced and ever-evolving landscape of modern business, innovation is no longer a mere optional, but rather a categorical imperative for survival. No company, whether large incumbent businesses or early-stage startups, can afford not to master the discipline of innovation in a structured and rigorous way. Within this context, AI has emerged as a transformative force, reshaping not only how companies operate but also the fundamental dimensions of what they offer and how they organize themselves.

This course aims to provide participants with the skills and the knowledge necessary to manage AI from a business innovation perspective in a disciplined way, to understand, embrace, and harness the potential of AI to reshape the future of business.

Participants will learn how to assess the value of AI for business and recognize the different ways AI can revolutionize different aspects of business innovation, such as products, services, processes, organizational structures, and business models. The goal is to develop a clear understanding of the levels, stages and business contexts in which AI systems can generate innovation advantages. To this end, students will have the opportunity to analyze complex case studies to understand the risks and opportunities related to AI adoption, identify the main barriers to its diffusion and develop formalized strategies to overcome them.

In addition and building on the idea that AI should be focused on providing value to end-users, participants will learn how to assess whether AI solutions address the crucial needs of customers and other end users by helping them accomplish significant tasks or “get an important job done.” This user-centric perspective ensures that AI is not just a technological novelty but a meaningful asset that improves people’s lives and solves real-world problems.

Furthermore, the course offers participants to acquire the skills to prioritize AI opportunities effectively. They will follow a structured process that revolves around assessing organizational goals and winning aspirations, aligning AI initiatives with the overarching vision of the business.

By the end of this course, participants will be well-prepared to navigate the AI landscape and lead their organizations into a future where AI is an integral and value-driven component of their business strategy. “Reinventing Business with AI” is the gateway to understanding, embracing, and harnessing the potential of AI to reshape the future of business.

Artificial Intelligence for Business