Executive with 20 years of experience in e-commerce and digital transformation. After a degree in Business Economics at the University of Bologna in 1999, followed by a Masters in New Technology and Internet Law, she began a long professional career in the digital and fashion industry. She has held various commercial and technical positions of responsibility within YOOX Net-a-Porter Group both in Italy and internationally for 12 years. She took care of the setup of the YOOX group’s main Online Stores, the opening of China market and the post-merger business readiness processes with Net-A-Porter. She has also been E-commerce Director of Giorgio Armani for 3 years. Since 2019 she have brought her experience as managing director, shareholder and board member to Home Food-Cesarine, an innovative SME that operates in the food experience industry and Italian food products. She is also business angel within Enceladus Ventures SA, a financial vehicle that invests in innovative startups in seed phase. In BBS he holds the role of adjunct professor within the Digital Marketing course for the E-commerce module.