Bullini Orlandi

Bullini Orlandi
Italy Assistant Professor of Organization and HRM Università di Bologna
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Ludovico Bullini Orlandi is a researcher type b) (senior) in Business Organisation at the Department of Business Sciences (DiSA) and scientific co-director of the Master in HR & Organisation at the Bologna Business School. He carries out research activities in the field of business organisation, human resources management and organisational behaviour. Currently, his research interests are particularly focused on digital transformation and its consequences on the organisational and work organisation level. Previously, he was interested in the study of digital analytics processes within organisations and the role of social media in identifying technological change and organising online communities.

He graduated in Business Management from the Alma Mater Studiorum – University of Bologna in 2010. After a period of work in different corporate realities, he obtained his PhD in Economics and Management at the University of Verona in 2017. He was a visting scholar at the School of Economics and Management of the University of Lund and at the IISM of the Karlsruhe Institute of Technology.


The aim of the course is to enhance students’ awareness of the digital transformation and the changes that this bring in the HR profession. Students will be challenged with the following questions: How is changing the job of a HR professional due to the rise of digital technologies and analytics? What are the competences the HR managers need to develop in order to have a more strategic role in the companies and help their companies to anticipate and manage the transition. Students will also be presented with a framework that will help them to understand the mindset and the necessary steps to implement an analysis project of people in their organization. Moreover, they will be shown how the analytics can help HR managers to improve their decision-making process. The examples will cover the following topics: how could it be measured the impact of the managerial role in the workplace? How can the analysis help to improve the effectiveness and the efficiency of the recruitment process? Basic and advanced metrics will also be discussed in class.

HR & Organization