Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University in Evanston, Illinois. He is acclaimed as “the world’s leading expert in marketing strategies” by the Management Centre Europe. He is also considered one of the pioneers of social marketing. Kotler has made an important contribution to the structuring of marketing as a scientific discipline, guiding the training of many students and managers around the world. His main work is Marketing Management (first edition in 1967), which is generally recognized as one of the most authoritative texts on marketing, and is the most widespread in universities and business schools around the world, with a percentage of adoptions close to 60%. Kotler has published numerous other works and more than a hundred articles on different aspects of marketing. He has also received important awards and recognitions. Kotler, through its consulting firm, Kotler Marketing Group (KMG), has collaborated with many large multinational companies, including IBM, General Electric, AT&T, Honeywell, Bank of America, Merck and Motorola.