Judit
Zoltan
Hungary Assistant Professorat at the Department of Economics University of Bologna Core Faculty
Judit Zoltan is an Assistant Professor at the Department of Economics, University of Bologna, Campus Rimini since 2022. She is core faculty at the Bologna Business School, lecturing for the Master in Digital Marketing and Communication.
Her academic career started in Switzerland; she worked as a Research Assistant at the Institute for Economic Research and coordinated the master program in International Tourism at the University of Lugano. Then, she was appointed as a Research Associate in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University. Based in Hong Kong, she taught for 5 years in the BA program in International Hospitality and Tourism Management of the University of Northumbria at Newcastle. In relation to her current position in Italy, she had a research collaboration with the Strategic planning Agency and the Municipality of Rimini on sustainable destination development. She obtained a PhD in Economics at the University of Lugano, Switzerland. Her research was funded by the Swiss National Science Foundation.
In her free time, she likes to practice yoga and contemporary dance.
COURSES
Introduzione sulla ricerca di marketing: analisi descrittive. Utilizzo di probabilità e test di ipotesi nella ricerca di marketing. Design e sviluppo di tecniche finalizzate alla raccolta di dati primari. Analisi dei dati: regressione. Segmentazione e tecniche di clustering. Mappe percettive e posizionamento.
