Giovanna
Zacchi


Giovanna Zacchi
Head of ESG Strategy BPER Banca Core Faculty

Graduated in Environmental Sciences, Giovanna Zacchi then completed her education with two master’s degrees, one in Environmental Communication and Education and the other in Corporate Communication and Marketing. She has extensive experience in ESG management, sustainability communication, and sustainable finance. She has worked as a consultant and trainer on sustainability issues since 2000, supporting companies, local authorities, and non-profit organizations.

Since 2016, she has been at BPER Banca, where she is responsible for the ESG Strategy function. She is a member of the European Banking Federation Chief Sustainability Officer Roundtable, a board member of FEduF (Foundation for Financial Education and Savings) and Modena Terminal, a BPER Group company. She is also a member of the ESG – Sustainable Finance Steering Committee of Cetif and the Program Advisory Committee of the Bologna Business School Executive Master in Sustainability Transition Management. Additionally, she is a member of the Advisory Council of the Oibr Foundation and Vice President of the Forum for Sustainable Finance.

COURSES

This course illustrates the principles and tools that a contemporary manager must use to demonstrate the economic, social, and environmental sustainability of their organizations. It covers the guiding principles of responsible communication, with an in-depth session on green and social washing to provide tools for protecting against excessive communication. Data related to customer choices are also analyzed, and interpretative models are provided. Students will learn how to identify and choose appropriate communication tools, build and sustain a trusting relationship with stakeholders, and develop an adequate digital communication strategy. Good, comprehensive and credible communication is a fundamental enabler for a solid reputation, which, as various scientific studies have shown, leads to greater employee and customer loyalty, as well as their willingness to recommend the company.

Sustainability and Business Innovation