Alessandro Gaudenzi joined Google Ireland in 2009 as an account manager, and now he is industry manager in the retail vertical managing large customers for the italian market. He has extensive experience in digital performance marketing; web analytics; programmatic advertising.
FOCUS SESSION – In a simplistic way we could define artificial intelligence as the ability of a technological system to solve problems or carry out tasks and activities that are typical of the human mind and ability. Furthermore, thanks to the technological maturity they have developed, the Over The Top are fighting not just to incorporate innovative startups in the AI field, but also to start and support research projects and some of their results are already visible today (e.g. face recognition, voice applications, etc.). The aim of the course is to highlight the new trends that are affecting the market, and not simply for the applications directed to end consumers, but also for B2B businesses.Sales and Marketing