Gatti Luca | BBS - Bologna Business School

Luca
Gatti


Gatti
European Head of Business Strategy Services AKQA-WPP Adjunct
Email contact

BIO

Luca Gatti, currently European Head of Business Strategy Services at AKQA (part of WPP), has a long experience in business strategy, acquired at the Boston Consulting Group. Luca has led several business innovation projects enabled by digital technology, among others: the ENI’s car sharing service “enjoy” and the AC Milan’s MilanLab athletic services.

COURSES

In this module, participants will be exposed to the principles and tools of design thinking applied to business models, will use these tools in a guided journey, with the following objectives:

  • Understanding the meaning of “Customer Centricity” and the approach to the design of digital services and business models
  • Analyzing consumers’ needs and defining new services to satisfy them better
  • Knowing and implementing tools for the design of all the business model elements
  • Assessing the business potential of an innovative idea
  • Creating a “pitch deck” of the new business idea
  • Understanding the difficulties linked to the establishment of innovative business models (“The Innovator’s dilemma”) in the framework of a ‘traditional’ company, and strategies that proved helpful in overcoming them
Entrepreneurship
Business Innovation Design

In this module, students will be exposed to the principles and tools of design thinking applied to business models, using these tools in a guided path, with the following target:

Understand the meaning of “Customer Centricity” and the approach to designing digital services and business models

Analyze the needs of consumers and define new services that best satisfy them

Know and apply tools for the design of all the elements of the business model

Evaluate the business potential of an innovative idea

Create a “pitch deck” of the new business idea

Understanding the difficulties related to the implementation of innovative business models (“The Innovator’s dilemma”) within a ‘traditional’ company, and strategies that have proved useful in overcoming them.

International Executive MBA