Luca
Gatti
Italy Partner & Associate Director Boston Consulting Group Visiting Faculty
Luca Gatti is currently a Partner & Director at the Boston Consulting Group, where he leads the transformation of Customer Experience.
Before joining BCG, Luca was the Executive Director EMEA for Business Transformation at AKQA, a digital agency that is part of the WPP group.
In recent years, Luca has focused on the intersection of experience design, business strategy, and digital transformation.
Luca Gatti is a lecturer for the Digital Business (re)Design course within the Executive MBA (ENG) programme at BBS. Luca also participates in the International Week of the Executive MBA.
He has worked on more than 30 projects involving the development of new business models and customer experiences across various sectors: automotive, consumer, financial services, B2B.
Luca is an investor in several Italian start-ups and is also a board member of SOS Villaggi dei Bambini Italia, a non-profit organization present in more than 150 countries worldwide. Luca earned an MBA from the MIT Sloan School of Management in 2006. He also holds a degree in Industrial Engineering from the Politecnico di Milano.
COURSES
In this module, participants will be exposed to the principles and tools of design thinking applied to business models, will use these tools in a guided journey, with the following objectives:
- Understanding the meaning of “Customer Centricity” and the approach to the design of digital services and business models
- Analyzing consumers’ needs and defining new services to satisfy them better
- Knowing and implementing tools for the design of all the business model elements
- Assessing the business potential of an innovative idea
- Creating a “pitch deck” of the new business idea
- Understanding the difficulties linked to the establishment of innovative business models (“The Innovator’s dilemma”) in the framework of a ‘traditional’ company, and strategies that proved helpful in overcoming them
In this module, students will be exposed to the principles and tools of design thinking applied to business models, using these tools in a guided path, with the following target:
Understand the meaning of “Customer Centricity” and the approach to designing digital services and business models
Analyze the needs of consumers and define new services that best satisfy them
Know and apply tools for the design of all the elements of the business model
Evaluate the business potential of an innovative idea
Create a “pitch deck” of the new business idea
Understanding the difficulties related to the implementation of innovative business models (“The Innovator’s dilemma”) within a ‘traditional’ company, and strategies that have proved useful in overcoming them.
