Roberta Gabrielli is a strategy and marketing consultant, now project manager in Nomisma. At BBS, she is Academic coordinator at Executive Master in Sales & Markerting, Adjunct professor in Customer Value Analysis (EMSM) and in Global Sales and Marketing Management (MBA), Adjunct professor in Sales e Marketing (Open program), Academic tutor in EMSM, MBA, EMBA, EMTIM. She has many years of experience in qualitative and quantitative marketing research. In recent years she has worked in the field of strategic planning for the designing of business and marketing plans. She has worked with key international companies as: Amplifon, Crif, Medtronic, Monsanto, Leica Biosystem, Novartis, Ultradent Italia, Unicredit; but also, with important national companies as: Acantho, Alpi Wood, Camst, Ghelfi Ondulati, La Trentina, Pirelli, Terme di Aqui and Chianciano, Unisalute, Videoworks. In the past, she worked in the position of Consultant at Target Research and Consulting (2010-2014) and then Independent consultant (2014-2019). She holds an Executive MBA at Bologna Business School (2015-2017) and a Master’s degree in economics and Business Administration (2010).
CORE COURSE – The course provides participants with concepts and techniques to analyse the reference market. In particular, the course delves into the customer’s decision-making process, highlighting the reasons underlying the purchase decision, the development of decision-making attitudes and rules. Furthermore, the course aims at familiarizing participants with logics, methods and techniques at the basis of the development of a market research process. Marketing research provides for the development of questions that are relevant from a managerial viewpoint, for the collection and analysis of data and their interpretation. Statistical tools will be used in order to study and better understand the phenomena that are analysed and to provide a support to managers’ decisions. The curse aims at fostering the acquisition of the logics and mechanisms underlying the carrying out of a rigorous marketing research with the final objective of allowing participants to become “smart” buyers and users of market research activities and marketing studies.Sales and Marketing