Roberta
Gabrielli
Italy Consultant, adjunct professor and academic course coordinator Bologna Business School Core Faculty
BIO
Roberta Gabrielli is a consultant for strategy and marketing and adjunct professor in Bologna Business School. In addition, she is educational coordinator of the Executive Master in Sales and Marketing. She is interested in business strategy, analysis of critical success factors and strategic marketing.
COURSES
CORE COURSE – The course provides participants with concepts and techniques to analyse the reference market. In particular, the course delves into the customer’s decision-making process, highlighting the reasons underlying the purchase decision, the development of decision-making attitudes and rules. Furthermore, the course aims at familiarizing participants with logics, methods and techniques at the basis of the development of a market research process. Marketing research provides for the development of questions that are relevant from a managerial viewpoint, for the collection and analysis of data and their interpretation. Statistical tools will be used in order to study and better understand the phenomena that are analysed and to provide a support to managers’ decisions. The curse aims at fostering the acquisition of the logics and mechanisms underlying the carrying out of a rigorous marketing research with the final objective of allowing participants to become “smart” buyers and users of market research activities and marketing studies.
Sales and MarketingFOCUS SESSION – This seminar aims to provide the tools to understand how to combine in the marketing plan every single element of marketing and Sales addressed during the master.
Sales and Marketing