David
Faro

David Faro received his PhD in Marketing and Behavioural Science at the University of Chicago.
He joined London Business School in 2006.
Faro’s research examines consumer and managerial decision-making. He is particularly interested in how to help consumers make better financial and health decisions. He also does research on the psychology of time perception and prosocial behaviour.
Faro co-directs two executive-education programmes at the London Business School: Strategic Branding and Decision-Making Strategies for Leaders.
He also teaches the course Behavioural Economics and Decision-Making for degree programmes.
Before joining academia, Faro worked in household appliance firms in Turkey and Greece.
He speaks English, Turkish and Hebrew.