Stefania
Farace
Senior Assistant Professor University of Bologna
Stefania Farace is Senior Assistant Professor of Marketing at the University of Bologna. Stefania previously worked at John Cabot University (Rome), LUISS Guido Carli (Rome), and ECSU (USA), where she taught several marketing courses, such as Product and Brand Management, Consumer Behavior, Marketing Research, and Retailing, targeted to (under)graduate students. Her research interests focus on multimodal visual persuasion. Her publications have appeared in the Journal of Advertising, European Journal of Marketing, and Journal of Interactive Marketing.
COURSES
The course provides the theoretical and methodological tools to correctly understand the mechanisms underlying consumers’ decision making. In particular, at the end of the course, students will be able to a) master the most relevant theories of consumer choice, b) analyze how consumers make decisions, and c) plan and implement a marketing research aimed to explore and predict consumer choices.
Marketing ManagementData Marketing and Analytics
