De Charentenay

De Charentenay

Christophe de Charentenay is the lecturer of the Green Strategy course at the BBS Global MBA and an expert in carbon-free mobility. He is currently CEO of M@Air and previously served as President of eGT from 2017 to 2020. During this time, he led the K-ZE project (Dacia Spring) and the creation of the electric vehicle (EV), awarded as the greenest EV car of 2022 by the GreenNCAP organization. His strategy of using lightweight materials has also been successful in the marketplace, with Dacia Spring being the top-selling EV in France in January 2023.


Over the past several decades, issues around sustainability have become important to those in industry, government and society at large.

The purpose of this module is to increase awareness of the role and functioning of modern corporations as sustainability challenges, opportunities, and solutions emerge. My objective is to enhance our collective awareness of the multiplicity of issues associated with sustainability and explore what all of this means for firms.

Towards this end, I have outlined three facets of sustainability:

  1. Adapting to new demands
  2. Dealing with multiple stakeholders
  3. Creating a temporal horizon.

That can serve as the basis for deepening your understanding of issues connected with sustainability.


Green Energy and Sustainable Businesses