Flaviano
Celaschi
ITALY Full Professor of Industrial Design University of Bologna Core Faculty
Flaviano Celaschi has been dean of the Department of Architecture since 2013, founded and coordinated the undergraduate and master’s degree programs in Industrial Design and Advanced Design. He founded and coordinates the Advanced Design Unit at the University of Bologna and was scientific director of the Executive Master in Business Design Innovation at Bologna Business School, of which he has been a Faculty member since 2016. He studies Design Driven Innovation, Open Innovation, Design Processes, and works as a researcher, consultant for organizations and companies, in the field of organizational, product and service innovation. In 2018, he founded the C.R.I.C. Center for Interaction with Cultural and Creative Industries at the University of Bologna, of which he is coordinator of the scientific committee. President of the regional Create Cluster ClustER (Creative and Cultural Industry) for the Emilia Romagna Region, and until 2021 he was vice president of the national Made in Italy Cluster. Ph.D. in technology for architecture and the environment, since 1995 he has been a researcher in Design at the Politecnico di Milano, in 1999 he founded and directed (until 2003) the first Italian University Consortium for Research in Design (POLI. Design), in 2000 he co-founded and directed (until 2004) the first Italian university department in Design (INDACO) at the Politecnico di Milano. A full professor and pro-rector of the Politecnico di Torino from 2004 to 2009, since 2005 he has been involved in the internationalization of design in Brazil, India, the People’s Republic of China, Chile, Argentina, and Mexico. He has worked as a visiting or keynote speaker in more than twenty universities around the world and is the author of a hundred scientific publications on design-led innovation.
COURSES
Siamo abituati a riconoscere e gestire l’innovazione quando è trainata dalla tecnologia, spesso però sono il cambiamento dei linguaggi espressivi e dei comportamenti delle persone che generano e pilotano il cambiamento. Oggi poi l’innovazione si nasconde nell’integrazione di tutti e tre questi fenomeni: chiamiamo questo processo Design Innovation e affrontiamo il tema del cambiamento, come gestirlo, quali strumenti e pratiche per anticiparlo e costruirlo.
L’immateriale prevale nel business contemporaneo, parliamo di sistemi prodotto: integrazione simultanea di comunicazione/servizi/prodotto e cerchiamo di capire cosa significa progettare un servizio e definirne in coerenza le dimensioni immateriali e analogiche che determinano la condizione phygital del contemporaneo.
FOCUS SESSION on the issues of design change and the synergy between innovation design and its representation from an Open Innovation perspective (with the upstream and downstream involvement of the traditional and B2B2C production process). What changes in the brand experience? What new relationships and new values drive the construction and narration of a meaningful brand experience? What does it mean to tell about innovation and what tools can we use? How can design – especially participatory design – be useful in the narrative of innovation? The course aims to answer these questions through a mix of theory, practical cases and group exercises in which it will be possible for participants to experiment with co-design tools and methods.
- Defining the ongoing change: structure and conjuncture; actors; collateral processes
- The importance of relationships; from market exchange to other unprecedented forms of exchange; relationship attractors and developers
- The planning culture (design thinking)
