Carlo
Caranza


Caranza
Italy Managing Consultant Adjunct Faculty
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BIO

He graduated in Genoa in Economics and Commerce (1974), maintaining his academic attendance over the years, with seminars and courses in Bologna, Genoa and Urbino.
He currently collaborates with BBS for the Master in Business Management for the Retail address.

Since 1974 in MIRA LANZA in the market research sector as a Nielsen data analyst and since 1976 in charge of the sector.
Since 1983 at BUITONI PERUGINA for product and market innovation, strategic marketing and development abroad.
Since 1987 in CONAD as Marketing Director to develop Strategic Marketing, image and promo-advertising policies, the design of distribution formats, the strategy of the private label.
Since 1994 in PANINI figurine as Director of the Italian market.
Since 1996 again in CONAD focusing on the innovation of distribution products (formats and channeling) and customer orientation (creation of the loyalty card and CRM management).

From 2002 to 2012 Director of the consulting and training company Trade Marketing Studio. In addition to the design and implementation of training activities, the consultancy involved the creation of marketing plans, analysis and optimization of assortments, organizational and governance models with particular specialization in associative structures in the food and pharmaceutical sectors.

Currently freelance consultant

COURSES

This course structure consists of select lectures and three company projects.

LECTURES: present and future strategies of commercial enterprises in a global competitive environment; the new scenarios that characterize the retail sector in a national and international perspective; the different formulas and distribution channels, innovation and new business in the commercial management of the company; distribution trends for the sector of consumer goods and that of durable goods.

BUSINESS PROJECTS: This portion of the course consists of 3 one-month long business projects. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by starting by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each work project participants are assisted by a tutor; at the end of the month there is a meeting with the management and presentation of the deliverables created by the participants.

Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.

Gestione d’Impresa – Retail Management and E-Commerce