Carlo
Caranza

Graduated in Economics (1974), he has built a professional career in various consumer goods companies and has maintained academic involvement over the years, conducting seminars and courses in Bologna, Genoa and Urbino.
From 1974, he worked at Mira Lanza in market research as a Nielsen data analyst and marketing information manager.
In 1983, he joined Buitoni Perugina for product and market innovation, both in Italy and abroad.
In 1987, he moved to Conad as Marketing Director (image and promotional-advertising policies, design of distribution formats, private label strategy).
In 1994, he joined Panini as Italy Market Director.
In 1996, he returned to Conad with a focus on product distribution innovation (formats and channeling) and customer orientation as the CRM director.
From 2002 to the present, he has been a lecturer and consultant on marketing and commercial plans, assortment analysis and optimization, organizational and governance models, with particular specialization in the associative structures of the food and pharmaceutical sectors.
He enjoys sharing his business experiences with students.