Board Member Shang Xia Adjunct Faculty

Nicola Boari was appointed as our Head of Product Marketing and Market Intelligence of Ferrari in March 2010.

Prior to joining Ferrari he worked at Indesit Company from 2004 to 2010, where he held various positions including product marketing director, responsible for product development for all product lines.

From 1998 to 2004 he was a manager with the Boston Consulting Group. Mr. Boari holds a master in finance and economics from the London School of Economics and a PhD in economics from the University of Ancona, as well as a degree in finance and economics from the University of Bologna.


The course lays out strategies and business models for competing successfully in the supercars sector, a sector where continuous innovation and visioning are necessary to anticipate and dictate future trends.

As in all sectors of luxury, the supply is able to create demand on its own, and this requires the ability to design disruptive strategies in an iterative manner and above all, to have the ability to change the business model.

For these reasons, this strategy course starts from positioning and the business model, and then subsequently indicates which resources and choices are necessary to guide change in the market. The strategies are then declared in the face of the ongoing digital transformation and are integrated and connected to the different business activities from marketing to research and development, from production to sourcing, from go-to-market to financing, and finally to the consumer.

The course will examine concrete cases as evidence, exercise and comparison.

Nicola Boari, Head of Product Marketing – Ferrari

Supercars, Superbikes and Motorsports