Lecturer on the Digital Analytics course of the Master in Marketing Management and the Crash Course in Economics and Data Management of the MBA Part time (weekend). Training & Data Manager at Manz Italy Srl, he is responsible for corporate training, synthesis and management of KPIs and technological-strategic investments with a high content of innovation. He is also a Consultant and Trainer in Big Data and Analytics and Professor at the School of Economics and Management and at the School of Political Science of the University of Bologna.
He holds a Master’s Degree in Telecommunications Engineering, a Master’s Degree in Radio-communications Engineering, a Master’s Degree in Business Administration from the BBS and a Master’s Degree in Economics and Economic Policy from the University of Bologna. His research interests are in Business Intelligence Analytics in the corporate field and Public Management in the economic field.
The course offers an overview of the most modern software systems for business data modeling and synthesis of reports, dashboards, indicators (KPIs) and quantitative business intelligence systems. The topics of data management, data cleaning and automated data refresh will be addressed.
Participants will learn how to link together tables of data from any source, located anywhere in the world, and to integrate them with their own strategic tables to set up high value analysis.
The course will also provide the knowledge and practice to perform complex calculations on data structured in tables, from corporate ERP systems, Excel database Excel files, SQL Server, web pages, feeds, relational databases in general, social sites. The company reports and dashboards will be interactive and accessible from any device connected to the network.
The software described and studied will be scalable, to best address the activity of Analytics on data of different complexity and breadth of management, providing potential sharing structured and controlled.
Digital Marketing and Communication