Gaetano
Aiello

Gaetano Aiello is a full professor of Management at the University of Florence. He graduated in Management in 1986. He is a member of the academic board of the PhD program “Business Administration and Management” of the Universities of Siena, Pisa and Florence. Over the years, he has held various institutional roles. Among them, he was Director of the Department of Economics and Management and a member of the Academic Senate. He was President of the Italian Academy of Business Administration. He is currently a member of Italian Society of Management (SIMA) and Italian Society of Marketing (SIM). He has coordinated several research projects, and has published numerous articles, often presented at national and international conferences.
He focuses his research on international retailing, brand management, luxury marketing and consumer behavior, health and wellness marketing. His researches have been presented in several national and international conferences, such as: SIM, EMAC, IMP, KSMS, and AMS.