Gaetano
Aiello
Full Professor of Marketing University of Florence Adjunct
BIO
Gaetano Aiello is Full Professor of Marketing at University of Florence and the Dean of Department of Economics and Management. He is member of the Academic Senate of University of Florence. He is the President of Italian Society of Management and Business Administration. He is currently holding courses in Retail Marketing and Business On-Line Management. His research activity is aimed at deepening the retail internationalization, fashion and luxury management, customer value pricing and digital marketing. His research was published in academic journal including Corporate Social-Responsibility and Environmental Management, Journal of Sustainable Tourism, Qualitative Market Research Journal, Journal of Business Research, Journal of Global Fashion Marketing, Journal of Product & Brand Management, Journal of Global Scholars of Marketing Science, Psychology & Marketing, Journal of Brand Management. On these issues he is also advisor to important public administrations, trade associations and multinational companies.
COURSES
The price of costs, competition and perceived value. Cost based pricing. Competition based pricing. Analyzing and measuring the value as perceived by the client. Customer based pricing. Techniques and tools for analysis. Pricing strategies: price distinction, price bundling and unbundling. Price competition and value competition: how to avoid price wars.
Marketing Management