On Monday, October 7, from 5 to 6 p.m., will take place the event The Export of Italian Products – Strategies and Opportunities.
The event will be held online, via the Microsoft Teams platform.
In an increasingly competitive global environment, knowing the right strategies to penetrate and consolidate one’s presence in international markets is crucial for the success of any business.
Exporting represents one of the main growth drivers for Italian companies, especially in key sectors such as agri-food, fashion, design, and automotive. However, accessing international markets requires a deep understanding of global dynamics, a solid marketing strategy, and the ability to adapt to the diverse needs of foreign consumers.
We will discuss these topics with Alessio Mazzuca, BBS Alumnus and Export Marketing Manager at Terre Cevico, one of the most dynamic and innovative players in the Italian wine sector. With years of experience in the international expansion of Italian agri-food products, Alessio Mazzuca will share his expertise with the participants, illustrating effective strategies and providing concrete examples of how to bring Made in Italy to global markets.
Moderators:
Angelo Manaresi | Scientific Director in the Master in Business Management, Bologna Business School
Barbara Lorenzini | Professor of Marketing in the Master in Business Management, Bologna Business School
The event will be held in Italian.
To participate in the event, please fill out the registration form.
