The management and marketing guru, Philip Kotler, meets BBS
On the occasion of his visit to Italy, Philip Kotler, the creator of modern marketing discipline, reveals how to address emerging issues in management and marketing in a new era driven by digital transformation and a new vision of business sustainability.
PROGRAM
2.15pm-5.30pm Master Lecture: Philip Kotler on Modern Marketing
6.oopm-7.15pm Keynote Speech: New Emerging Issues in Marketing Management
DR. PHILIP KOTLER
Philip Kotler is S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University in Evanston, Illinois.
It has been referred to as the fourth “management guru” of all times by the Financial Times (after Jack Welch, Bill Gates and Peter Drucker) and is acclaimed as “the world’s most experienced marketing strategist” by the Management Center Europe. It is also considered one of the pioneers of social marketing. Kotler has made an important contribution to the structuring of marketing as a scientific discipline, orienting the training of many students and managers around the world.
His main work is Marketing Management (first edition in 1967), which is generally recognized as one of the most authoritative texts on marketing, and is the most popular in universities and business schools around the world, with a percentage of adoption close to 60%. He also received important awards and recognitions.
Through its consulting company Kotler Marketing Group (KMG), Kotler has collaborated with many large multinational companies, including IBM, General Electric, AT & T, Honeywell, Bank of America, Merck and Motorola.
