Nov 29 2018
Martin Lindstrom, brand consultant and marketing guru, included by Time among the 100 most influential men in the world, will lead the Data Driven Strategic Marketing workshop, focusing on the analysis of small data in search for trends and specific indications that can explain the decisions of purchase, characterized by their nature as an irrational component. The workshop will address the true meaning of small data, explain the positive impacts of their analysis and the benefits in terms of a full understanding of the value for the client and a concrete translation into unique and inimitable offer propositions.
