On Thursday, October 6, at 5:30 p.m., the event Internationalization of Italian Companies in New Markets will be held at Villa Guastavillani, Bologna Business School headquarters, or, at your discretion, online via the Microsoft Teams platform.
Management and Culture. This combination represents a challenge for managers of high-end Italian companies who, in extending their business abroad, must know how to reconcile management aspects with the regulations and culture of foreign markets, embracing partnership logic or planning the organization’s direct presence there.
A discussion with Gabriele Sportoletti, lecturer and expert in Asian Markets Management, who will illustrate how crucial monitoring these aspects has been in managing one’s role in constant foreign relations, with Angelo Manaresi, Scientific Director of the Master, and Barbara Lorenzini, expert, and lecturer in Marketing.
During the event, the Master in Business Management will be presented.
To attend the event, you must fill out the registration form.