On Thursday, October 10th, from 6 p.m., will take place the event Brand Management in the International Markets.
In an increasingly interconnected world, knowing how to build and manage a strong and recognizable brand at an international level is a key factor for the success of any company.
Starting from the goals and significance of International Marketing, this webinar will explore the key players who implement it and the strategies for managing a portfolio of brands in an international context.
We will discuss this with Giampiero Giunta, Extended Faculty member at Bologna Business School and Brand Director at Procter & Gamble, one of the most influential companies globally in the consumer goods sector.
Giampiero boasts a long career in managing and developing iconic brands worldwide. Thanks to his experience, participants will have the opportunity to understand the dynamics of international branding and the strategies that allow major brands to successfully establish themselves in foreign markets.
Moderators:
Angelo Manaresi | Scientific Director in the Master in Business Management, Bologna Business School
Barbara Lorenzini | Professor of Marketing in the Master in Business Management, Bologna Business School
The event will be held online, via the Microsoft Teams platform.
In order to participate, please fill out the registration form.
