Participants in the program will actively work on business development concepts during a project that does not merely entail the practical application of theoretical issues but a “learning by doing” project, during which they will discuss, analyze and work with a hands-on approach. Participants in the project will be led by a manager in order to develop a real-life challenging long term project of business redefinition, launch and development, where not only the analysis is important but also planning for the implementation stage.