Communication skills

22 January 2024

Communication skills concern the ability to transmit and receive information efficiently. Assertive, powerful, clear and persuasive communication is essential in business: it speeds up processes, reduces the risk of errors and engages colleagues and partners.

It is not only about communicating but also about listening: actively paying attention to both written and verbal communication means improving the quality of professional and personal relationships, increasing work efficiency and making a positive workplace.

These skills include the ability to use communication tools such as e-mail, video conferencing, platforms and social media at its best. But, beyond the more obvious technical aspects, communication skills are concerned with emotional skills that improve communication transitions: managing emotions during interactions; adapting one’s tone of voice to others by understanding their needs and expectations; avoiding conflict and positively influencing others’ decisions; and managing challenging situations.
The cornerstones of everything is communication: empathy, assertiveness, and listening.

Bologna Business School offers its students an Open Program dedicated to the acquisition and development of these skills: becoming aware of one’s talents and enhancing them, knowing one’s limits and reducing them are the goals of a hybrid, part-time program consisting of four modules for a total of 7 teaching sessions, part online and part in-person.

Clearly and effectively communicate a concept, or an idea; explain a project, and show goals: the key for success in any meeting or presentation is good inbound and outbound communication. Successfully negotiating complex situations, developing strong and lasting interpersonal relationships with colleagues, clients, business partners, creating a positive network means increasing the value of the company and the importance of the role one can play in it.

Communication skills interact with many attributes necessary for a successful manager: leadership, conflict management, and customer care.

Leadership. Strong leaders know how to inspire, motivate and lead team members toward the achievement of a goal that becomes the common goal: the ability to drive with effective communication means creating a positive, organized atmosphere aimed at achieving what is planned.

Conflicts. To facilitate the resolution of disputes and contrasts, to negotiate and persuade means to improve the status of one’s company, to offer outstanding competitive advantages.

Customer care. Today, the customer experience is at the heart of sales processes: it matters more how one goes through this journey than the product itself. To offer high-quality services to customers it is necessary to understand their needs, to handle requests professionally and empathetically, to engage them in a journey that makes customer service the core. Communicating, even in this area, is everything.

The BBS Communication Skills Open Program offers one-on-one coaching sessions to develop acquired skills using an e-learning platform. Study of materials, real cases. Each participant’s work is guided toward the goal of fully experience-based learning, which can become the basis for an excellent career.
During the course, certified professionals from outside the School will study participants to create a useful profile to understand their communication characteristics, the best contexts in which to express them, and the potentially most challenging ones.

Today, communication skills play a key role in contributing to success in any type of business. There is no business area where communication does not decide the success of an operation, of a project. Understanding how to expand one’s skills and manage one’s difficulties means being able to become a key player, positively influencing the behavior of others, to manage the dynamics inside and outside a company effectively.


Learn about the BBS Program with a focus on communication skills:

Communication Skills Open Program


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