Bologna Business School offers two Professional Master’s programs in Marketing Management, designed to train professionals capable of tackling modern market challenges with advanced and specialized skills.
Master in Analytics and AI for Marketing
This program aims to develop experts who can leverage data and advanced technologies to create innovative marketing and sales strategies. The training path, practice-oriented and enriched by interactions with companies, combines expertise in data analytics, automation, and big data management, emphasizing strategic thinking and result-driven methodologies.
Master in Applied Marketing and Sales
This program is designed for those aspiring to become leaders in marketing and sales, focusing on the understanding and management of two fundamental pillars of the commercial sector: the product and the customer. Students will acquire practical and strategic tools to define and manage effective marketing strategies, exploring key areas such as market analysis, customer management, and sales optimization.
Both Master’s programs are designed to provide a comprehensive and up-to-date education, preparing participants to excel in the dynamic world of marketing and sales.
